Tuesday, 19 February 2013
Friday, 15 February 2013
Magazine Album Advert Construction - Luke
In the video below you can see all of the steps I took when creating the first draft of the magazine advert.
This is the first draft of the magazine advert. Some tweaking will still be needed after to make sure that the final version of the advert looks as professional as possible.
The final version after additional tweaking can be seen by clicking here.
This is the first draft of the magazine advert. Some tweaking will still be needed after to make sure that the final version of the advert looks as professional as possible.
Digipak Front Cover Construction - Luke/James
This is the finished digipak. Some tweaking will still be needed after to make sure that the digipak looks as professional as possible.
The final version after additional tweaking can be seen here.
Wednesday, 13 February 2013
Saturday, 9 February 2013
Magazine Advert Research - Luke
Before me and the rest of my group start to plan and create the magazine advert, we need to know what the general conventions of a magazine advert for an album are. Seeing as our task is to create a promotional pack for the album an an artist, in our case Madeon, I thought it would be a good idea to look at the conventions of posters and adverts that feature his work and tour dates.
One of the first things that I looked at was the poster for Madeon's first tour. As you can see, there are a lot of bright colours surrounding his name, there is a clear and easy to read layout of text, and there is a banner at the bottom listing his social network web addresses and his record labels. There is also the inclusion of a picture, seemingly of an urban, city environment similar to the one seen in his music video to the song 'The City'.
Looking at some of his digipak covers for his previous EPs and singles, I noticed that there are a lot of links between them.
Firstly, you can see that there font used in all pieces is the same, as is the colour scheme used in and around the font. This is used to create a consistent house style between all of the products, and helps to create a consistent brand/image that can be related to Madeon. This is something that will be key to include in both of our ancillary tasks in order for them to be part of a successful promotional park for Madeon's new album.
One other key aspect that can be seen throughout all of the artwork produced for Madeon is the inclusion or reference to the city. This can be seen through the picture in the tour poster above, and as a silhouette of the Sydney skyline behind the name of the artist in the single/EP artwork. As you can see from the artwork below, there are clear links between them, and this is something we will need to cinsider when planning and constructing our ancillary tasks.
Even though looking at the work of Madeon is extremely helpful, I still do need to look at the magazine adverts of other artists to see if there are any other conventions that I may have missed. Below is a slideshow of all of the magazine adverts that I have looked at.
As you can see, all of the magazine adverts have very similar features.
They all feature a large title, giving the name of the artist/album. This would stand out giving a clear indication straight away as to who the band or artist is.
There is a photo or graphics/artwork that take up the majority of the advert, something that will catch the readers eye when they see it in a magazine. On Madeon's previous artwork there are no photos, only graphics, so we will keep this trend in our own advert.
The date of the album release is always in clear bold text, as it is one of the most important features, letting the audience know when they can buy the album.
5 star rating systems and short quotes from review of the album are also very common on the advert and are essential to give the artist good publicity.
A new feature which is becoming increasingly popular on magazine adverts is the inclusion of QR codes, and an example of this can be seen in the Goldfrapp advert in the slideshow above. Along with links to the artist's websites/social networks theses are great ways for the audience to be quickly linked to the artists pages.
These features are all key to making a successful magazine advert and we are going to include them all to make sure ours would be as professional as possible.
One of the first things that I looked at was the poster for Madeon's first tour. As you can see, there are a lot of bright colours surrounding his name, there is a clear and easy to read layout of text, and there is a banner at the bottom listing his social network web addresses and his record labels. There is also the inclusion of a picture, seemingly of an urban, city environment similar to the one seen in his music video to the song 'The City'.
Looking at some of his digipak covers for his previous EPs and singles, I noticed that there are a lot of links between them.
Firstly, you can see that there font used in all pieces is the same, as is the colour scheme used in and around the font. This is used to create a consistent house style between all of the products, and helps to create a consistent brand/image that can be related to Madeon. This is something that will be key to include in both of our ancillary tasks in order for them to be part of a successful promotional park for Madeon's new album.One other key aspect that can be seen throughout all of the artwork produced for Madeon is the inclusion or reference to the city. This can be seen through the picture in the tour poster above, and as a silhouette of the Sydney skyline behind the name of the artist in the single/EP artwork. As you can see from the artwork below, there are clear links between them, and this is something we will need to cinsider when planning and constructing our ancillary tasks.
Even though looking at the work of Madeon is extremely helpful, I still do need to look at the magazine adverts of other artists to see if there are any other conventions that I may have missed. Below is a slideshow of all of the magazine adverts that I have looked at.
As you can see, all of the magazine adverts have very similar features.
They all feature a large title, giving the name of the artist/album. This would stand out giving a clear indication straight away as to who the band or artist is.
There is a photo or graphics/artwork that take up the majority of the advert, something that will catch the readers eye when they see it in a magazine. On Madeon's previous artwork there are no photos, only graphics, so we will keep this trend in our own advert.
The date of the album release is always in clear bold text, as it is one of the most important features, letting the audience know when they can buy the album.
5 star rating systems and short quotes from review of the album are also very common on the advert and are essential to give the artist good publicity.
A new feature which is becoming increasingly popular on magazine adverts is the inclusion of QR codes, and an example of this can be seen in the Goldfrapp advert in the slideshow above. Along with links to the artist's websites/social networks theses are great ways for the audience to be quickly linked to the artists pages.
These features are all key to making a successful magazine advert and we are going to include them all to make sure ours would be as professional as possible.
Friday, 8 February 2013
Wednesday, 6 February 2013
Ancillary Tasks Font Research - Group
To make our digipak and magazine advert professional looking and relatable to real world products we needed to have fonts that relate well, giving a consistent house style and link to other existing media that is related to both Madeon and other artists within the dance/drum and bass genre of music.
The first idea that James, Josh and I had was to look on www.dafont.com to see if we could find the official font that Madeon uses in his singles, EP digipaks, posters and all other media linked to him as an artist.
The closest thing that we found to the original font he uses was one called 'Expressa TS-Heavy', which, as you can see, is very similar to the font that he uses, and another called 'Pump LET'. The only problem was that in order to use the font we needed to buy it, so we therefore decided to look at other fonts to see if we could find any other close matches.
Another font that we found that looked similar to the font Madeon uses was one called 'Bauhaus 93'. The only things slightly different is the spacing on some of the letters, such as on the letter 'e' and 'a'. We all decided that we could alter these slightly in Photoshop when it came to making our ancillary tasks and that it would give us a better end result rather than altering an image off of the internet, which was our only other real option, and therefore we chose this as
our main font to use.
The first idea that James, Josh and I had was to look on www.dafont.com to see if we could find the official font that Madeon uses in his singles, EP digipaks, posters and all other media linked to him as an artist.The closest thing that we found to the original font he uses was one called 'Expressa TS-Heavy', which, as you can see, is very similar to the font that he uses, and another called 'Pump LET'. The only problem was that in order to use the font we needed to buy it, so we therefore decided to look at other fonts to see if we could find any other close matches.Another font that we found that looked similar to the font Madeon uses was one called 'Bauhaus 93'. The only things slightly different is the spacing on some of the letters, such as on the letter 'e' and 'a'. We all decided that we could alter these slightly in Photoshop when it came to making our ancillary tasks and that it would give us a better end result rather than altering an image off of the internet, which was our only other real option, and therefore we chose this as our main font to use.
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