Artist Research - Madeon - Luke

Now that we have chosen our song, here's a bit more information about the artist.

Hugo Pierre Leclercq, also known as Madeon is a French electro house/dance music producer. He gained popularity in July 2012 when a video of him performing his mashup 'Pop Culture' went viral on Youtube, receiving millions of hits within the first few days of being uploaded.

The song was created by taking samples from 39 different songs that Madeon then mixed together using a device called a Novation Launchpad. The viral video can has now achieved over 14.6 million views, showing how popular he really is.

Madeon first started producing music when he was 11 and ended up winning a competition in 2010 for a remix he did of 'The Island' by drum and bass band Pendulum. Since then he has been remixing various electronic artists. He has listed his greatest musical influences as being The Beatles and Daft Punk. Madeon's first live performance was in April 2011 in Paris when he supported support act to Yelle, and his UK debut was at The Nest in Dalston, London where he performed alongside Jacques Lu Cont.

Soon after the success of the mashup 'Pop Culture' Madeon went on to release his debut single 'Icarus'. This really helped create a name for Madeon, now allowing him to be recognised for his skills as a producer. Leclercq has been featured several times on 15 Minutes of Fame, a segment of Pete Tong's radio show on BBC Radio 1, with both his debut single "Icarus" and his remix for Deadmau5's "Raise Your Weapon" given their first full play on the show.

As a sign of his rapid rise to international fame, in 2012, he was invited to play four major American festivals, the Ultra Music Festival in Miami, Coachella in California, Lollapalooza in Chicago, and Electric Daisy Carnival in New York. He also appeared at several UK festivals including performing at the Dance Arena at Radio 1's Hackney Weekend, and most recently as a support act for Swedish House Mafia's sell out final performance in England at the Milton Keynes Bowl.

Another great sign og his rapid popularity, his music has been used in a variety of successful media franchises. His song 'Finale' which is the song we are creating a music vide for, has been featured on both the PS Vita advert and as part of the soundtrack to the new Fifa 13 game.

Madeon is soon to embark on his first European tour, with interestingly most of the dates being in England. Me and my other group members are intending on going to the London gig and we feel that it could be a great opportunity to increase our awareness of the target audience of our video. It is interesting seeing that the majority of the dates are in England, and linked in with the fact that many of the songs Madeon has produced are in English, it would be no surprise that this is for commercial reasons. It seems to be him altering to the growing success and popularity of house and dance music within the UK .

Madeon's Discography can be seen below: