Responding to feedback - Group

After receiving feedback from both our peers and our teacher, we needed to decide what changes we had to make in order to make our final cut as good as possible. One of the main points our teacher advised us to change was to include an element of performance into the video in order to make it more believable as a real music video.

We could understand how this would make the music video look more professional, but it gave us the problem of finding someone who would look good in our video as the vocal artist, feel comfortable being filmed singing, and also the problem of finding a way to fit in the clips of the artist singing with the other shots in our music video. After a lot of discussion and considering many different people we decided that Josh would be the perfect person to take up this role in the video.  Him being the vocal artist as well as one of the security guards wouldn't be a problem either as the mask would cover up his identity and nobody would be able to see that they are the same person.

After deciding that josh should be the person who performs the vocals within the video we now had to turn our attention to the other parts of our rough cut that weren't so good. Based on the feedback we received and our own opinions on the video, we decided that we would be better off changing the idea behind the music video, and refilming both the beginning and end. This was mainly because we ourselves felt the these sections were not as strong as they could have been, and also because of some of the feedback we received regarding the acting in a couple of scenes. There was also the problem with the lighting in the confrontation part of the video, taking place in the car park. This section needed to be totally refilmed aswell. Looking at what we needed to refilm we became slightly worried that we may not be able to fit in all of the filming within the time that we had, although after a bit of thinking we realised that we would be able to refilm the sections in a relatively short amount of time as most of our shots could be filmed within one place, the editing suites and sound studios at Deluxe 142.

All three of us went home and tried to think up some alternative starts and endings to the video over the weekend. This proved a tough thing to do, and the only idea that was reasonably easy to film, and would work well within the video was an idea that James came up with. He suggested that the video should start in one of the recording studios with Dan acting as the music producer/DJ instead of a thief. Josh could be introduced to the video at this point as being the artist in the vocal booth. Dan would then hit record and josh would start singing as the lyrics of the song come in. As he hits record he would eject another disc, giving the idea that it is a song that he has previously recorded, and that he has taken it in order to keep hold of it and stay in control of his music. This idea of artists wanting to keep control of their music and stop it being changed by record labels in order for it to cater for the mainstream can be seen within many music videos. One example of this is in the music video for the song 'Show Me A Sign' by Modestep where four girls seemingly being the Charlie's angels of the music industry are sent out to 'destroy all commercial music'.