For our coursework, me and the rest of my group decided that we would create a music video along with two ancillary tasks, a magazine advert and an album digipak.
Overall I think that the combination of our music video, magazine advert and digipak is very effective. There are clear links throughout each to the artist of the song we chose, Madeon, and towards each other.
The main link that can be seen between all of our pieces of work is the urban/city location where we filmed the majority of the music video, and the silhouette that was created from a picture that I took of the London skyline, which has been incorporated into both of our ancillary tasks.
The use of a city skyline and urban environment is also very prominent in the previous music video and EP/single artwork and adverts and posters created to promote the music and tours of Madeon. We therefore wanted to incorporate this into our own work so that we could create an effective link between the promotional pack that we had created and Madeon's already existing products. We felt that using some of the imagery and graphics contained in his other material, such as fonts, colour schemes and size and positioning of the text would further help to create a consistent house style between the products, something that is key to creating and keeping a clear branding and image of the music artist.
At first we created a version of our digipak that had all of the key features needed to create a clear link with the other products we had created, but there was a problem. Although we thought what we had created as a first draft was good, we quickly realised that it wouldn't be suitable as part of the promotional pack of an album from Madeon as we had missed out one of the key features that is included in all of his work, colour. Therefore we analysed his other single and EP covers and then incorporated the colour scheme into our final digipak.
There was a similar problem with the first draft of the magazine advert that we created. After looking at it after it was finished we realised that we had overused some colours, especially around the font in the middle and that we had included too much text. From our research we found that there is only a small amount of text, just giving small amounts of information that are very useful, but not too much so that the page becomes very busy. One other thing that we thought needed improving was the background which would look better plain black with just the coloured text above the city skyline silhouette instead of the Novation Launchpad design we had included.
Therefore we removed some of the text, lightened some of the outer glows on the text in the middle, and generally made the whole advert cleaner and easy to look at.
At first we created a version of our digipak that had all of the key features needed to create a clear link with the other products we had created, but there was a problem. Although we thought what we had created as a first draft was good, we quickly realised that it wouldn't be suitable as part of the promotional pack of an album from Madeon as we had missed out one of the key features that is included in all of his work, colour. Therefore we analysed his other single and EP covers and then incorporated the colour scheme into our final digipak.
There was a similar problem with the first draft of the magazine advert that we created. After looking at it after it was finished we realised that we had overused some colours, especially around the font in the middle and that we had included too much text. From our research we found that there is only a small amount of text, just giving small amounts of information that are very useful, but not too much so that the page becomes very busy. One other thing that we thought needed improving was the background which would look better plain black with just the coloured text above the city skyline silhouette instead of the Novation Launchpad design we had included.
Therefore we removed some of the text, lightened some of the outer glows on the text in the middle, and generally made the whole advert cleaner and easy to look at.
In the video below you can see the clear links between the ancillary tasks that we created and the already existing artwork that is associated with Madeon and his music.
From our research we gathered that there is usually a clear link between the digipak for an album and the magazine advert for that album. One great example of this is for the album 'Lungs' by Florence and the Machine, which features the same picture of the lead singer Florence Welch on both. We used this idea in both of our ancillary tasks, and therefore included the same coloured diagonal text in both, the same font for the main title and other writing, and most importantly to link to Madeon and our music video, the London city skyline silhouette.Overall we as a group are very happy with the overall finished music video, album digipak and magazine advert. I think that they all link to each other very well and would work well as a promotional tool for Madeon. There is nothing that I would change about the links between the three of them as I think they work perfectly together as a promotional pack.
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